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Research papers

AI-Powered Qualitative

In this paper, we explore the use of Conversational Artificial Intelligence (CAI) to engage with humans onsensitive subject matter. The topic we selected to assess its performance was sexual attitudes. We engaged witha sample of n=926 Australians,...

Catalogue: Future-Proofing and Foresight
Authors: Garreth Chandler, Tracey Rankin
Companies: The Evolved Group, Alchemy Research & Insight
April 14, 2022
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Citation

Chandler and Rankin (2022a, April 14). AI-Powered Qualitative. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/ai-powered-qualitative


Webinars

One-Stop Solution for Actionable Consumer Research

What's it about?Traditional research methods like surveys, IDIs, and FGDs fail to capture consumers' unstated responses which are mostly subconscious. Emotion AI technology enables researchers to quantify consumers' emotion, attention, and engagement...

Catalogue: Webinars 2022
Authors: Stefka Mihaylova, Giacomo Massardo
Company: Entropik Tech
February 1, 2022
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Citation

Mihaylova and Massardo (2022a, February 01). One-Stop Solution for Actionable Consumer Research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/one-stop-solution-for-actionable-consumer-research


Webinars

ResTech

?ResTech? is one of the hottest terms in the fields of market research, consumer insights, and customer analytics.Join ResTech pioneer and QuestionPro CEO Vivek Baskaran, market research extraordinaire and HubUX CEO Jamin Brazil, and MRII?s Executive...

Catalogue: Webinars 2021
Authors: Stephen Kraus, Jamin Brazil, Vivek Bhaskaran
Companies: MRII, HubUX, QuestionPro
December 2, 2021
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Citation

Kraus, Brazil and Bhaskaran (2021a, December 02). ResTech. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/restech


Webinars

Marketing post avocado toast

What's it about?Gen Next is a bit of Gen Z and a bit of Gen Y - bound together by authenticity and attitude. 21 to 32 years old - they behave as a unit and are less likely to fall into their generation labels.What's in it for me?Come spend some...

Catalogue: Webinars 2021
Authors: Anurag Banerjee, Rishad Tobaccowala
Company: Quilt.AI
December 1, 2021
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Citation

Banerjee and Tobaccowala (2021a, December 01). Marketing post avocado toast. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-post-avocado-toast


Webinars

Using internet insights to tell richer, more emotive stories

 A case study in understanding Moments of Meaning for New Mothers in FMCG   What's it about? Internet insight provides a breadth of scale in data sourcing and selection, though how do we ensure we retain a human edge in story...

Catalogue: Webinars 2021
Authors: Angad test Chowdhry, Sumati Nagrath
Companies: Quilt.AI, Reckitt Benckiser
November 18, 2021
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Citation

Chowdhry and Nagrath (2021a, November 18). Using internet insights to tell richer, more emotive stories. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-internet-insights-to-tell-richer-more-emotive-stories


Webinars

New Normal, New Beauty

In this presentation you will learn how to use AI to understand tangible, seismic shifts in the cosmetics industry as consumers have gradually reduced face-to-face office interactions in favour of more Zoom-based discussion. Delegates will also learn...

Catalogue: Webinars 2021
Author: Anurag Banerjee
Company: Quilt.AI
November 8, 2021
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Citation

Banerjee, A. (2021a, November 08). New Normal, New Beauty. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/new-normal-new-beauty


Webinars

Conversational Knowledge, the Next Frontier

Knowledge management has evolved dramatically over the years?with advances in AI, portals are now capable of automatically linking together answers from internal documents, subscriptions, data visualizations, and other critical tools. These systems...

Catalogue: Webinars 2021
Authors: Marc Vontobel, Ha-Jo Konrad, Scott Litman
Companies: Lucy, Starmind, WYZEWORX
October 29, 2021
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Citation

Vontobel, Konrad and Litman (2021a, October 29). Conversational Knowledge, the Next Frontier. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/conversational-knowledge-the-next-frontier


Webinars

Leveraging AI-enabled A/B testing to build out winning concepts

In this presentation you will learn how to use AI to generate new and interesting concepts for ongoing testing and eventual validation. The presentation includes references to past project examples as part of Quilt.AI pilot schemes, agile concept...

Catalogue: Webinars 2021
Authors: Clodagh Forde, Angad test Chowdhry
Companies: Quilt.AI, The Coca-Cola Company
October 13, 2021
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Citation

Forde and Chowdhry (2021a, October 13). Leveraging AI-enabled A/B testing to build out winning concepts. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/leveraging-ai-enabled-a-b-testing-to-build-out-winning-concepts


Webinars

Transforming Trend Reporting and Foresight into Science

Nextatlas and Mondelez transformed foresight from best guess and periodic reports to real science accessible in real-time using Artificial Intelligence, Big Data from multiple social media sources, and precise algorithms.This helped Mondelez to make...

Catalogue: Webinars 2021
Authors: Mario Coletti, Serhiy Kalinovsky
Companies: iCoolhunt ? Nextatlas, Mondelez International
October 13, 2021
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Citation

Coletti and Kalinovsky (2021a, October 13). Transforming Trend Reporting and Foresight into Science. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/transforming-trend-reporting-and-foresight-into-science